Web Conferencing 101 in 2011
The popularity of the Internet has led to the introduction of web-based business applications, especially applications like Gotomeeting which serve to improve an Internet enabled company’s connectivity over vast distances. Web conferencing has developed as a more productive alternative to traditional physical collaboration or conferencing. It serves the purposes of organizations that have staff where branches are separated in such a way as to be poorly served by face-to-face meetings, but who could be put in contact to share and collaborate in a virtual meeting.
The main advantages of web conferencing over traditional networking is that it avoids the materials and travel costs of a physical meeting, and permits the sharing a wider range of content and information than can be accomplished in a physical setting. Although the original meaning of the webinar did not emphasize live, real-time contact between participants, it currently is defined as a simultaneous or “synchronous” conference between parties using the Internet and or VoIP as a base medium for making the connection. Web meetings can be conducted using video, audio, IM chat, whiteboard or other tools.
The major firms offering web conferencing services include sites such as WebEx or GoToMeeting, where the software connection is made via accessing the website. Some companies also offer software that can be downloaded and used without using a web browser, although the Internet is still the basis of the virtual meeting. More recently, web conferencing has been utilized beyond the original scope of holding an organizational or industry conference, for alternate uses such as business to client relations, doctor-patient instruction, or to remotely provide education through through distance learning courses.
Cutting Business Costs with GoToMeeting Codes
Among the easiest ways to get a discount on one of the simplest web conferencing services out there called GoToMeeting, is to simply visit sites offering the latest such discounts through promo codes. These are usually small, single topic bargain sites devoted to seeking out the best deals on online or off-line services. Some advertise their existence (mainly to businesses seeking to use the communication tool on a trial basis), while the rest will probably only be found via a search engine.
In the words of Dan Newgent, Analyst for WebConSys:
Either way, such sites provide a visitor with an easy way to seek immediate savings. GoToMeeting itself encourages the use of trial offers a means of attracting new business customers, and other organizations needing the utility in order to become more productive. Whether you hear about a bargain discount by referral or through a bargain hunters site, the web conferencing company benefits from the new prospect.
It is the mark of the confidence GoToMeeting has in its service that allows free or discounted trials, knowing that in the long run a larger body of users will have introduced themselves to Web conferencing through them than any rival website. Most people stay with their first company rather than go through the learning curve testing another business. GoToMeeting is aware of this dynamic, and its system of discounts and promo codes ensures it will get the lion’s share of first-time users of web conferencing services.
Meanwhile, the bargain or coupon sites benefit from repeat customers who may come back to the site to find future discounts from other services they may be willing to try. Offering discounts is also a way for such sites to provide incentives for visitors to submit a review of the service being tried out, resulting in the bargain site (and the direct company) receiving free inventory and testimonial content to further promote the business.